Run It Like A Rockstar!

I want you to Run It Like A Rock Star!

Are you the owner of a bar, restaurant, winery, brewery, cidery, distillery, or a hotel/B&B and need help turning the corner, or want a game plan to fuel new growth? Or, are you a start-up in need of guidance and direction? I specialize in the hospitality industry, and I can help you Run It Like A Rock Star. Be a disruption in the marketplace before you get disrupted.

Chad Kimmel

Hire Me

Services

  • Business Plan development and writing
  • Branding: Brand it like you mean it!
  • Developing and understanding your Unique Selling Proposition
  • Understanding industry specific metrics & benchmarks
  • Grant finding/writing (from local Economic Development Grants for start ups, to Federal, State, County and Municipal grants/loans offered to businesses negatively impacted by Covid-19)
  • Work Culture assessment/development/training
  • Leadership development/training
  • Understanding the wholesale & retail landscapes: Choosing the best path forward
  • Marketing Program development and implementation
  • Facility design
  • Post-Covid safety measures for both staff and guests
  • Navigating Point of Sale systems (don’t be demoed to death)
  • Exploring traditional versus creative financing options
  • Understanding the insurance landscape
  • Business Plan development and writing
  • Branding: Brand it like you mean it!
  • Developing and understanding your Unique Selling Proposition
  • Understanding industry specific metrics & benchmarks
  • Grant finding/writing (from local Economic Development Grants for start ups, to Federal, State, County and Municipal grants/loans offered to businesses negatively impacted by Covid-19)
  • Work Culture assessment/development/training
  • Leadership development/training
  • Understanding the wholesale & retail landscapes: Choosing the best path forward
  • Marketing Program development and implementation
  • Facility design
  • Post-Covid safety measures for both staff and guests
  • Navigating Point of Sale systems (don’t be demoed to death)
  • Exploring traditional versus creative financing options
  • Understanding the insurance landscape

Why Main Street?

It’s all about community. Independent small businesses better represent “the community” than other businesses in the local economy. The commercial district of a downtown is the heart of the town; it creates a sense of place and directly affects its quality of life. It is also at the core of an area’s economic vitality, as it keeps more money local. Main Streets emit authenticity, romance, and tradition far better than strip centers or the impersonal, and now decaying,

Mall. More so today, people want relationships and experiences that are scaled to them, that comfort and give meaning to our lives. This is the purpose of Main Street, and this is where and why we chose to concentrate our investments.

While we preference Main Street businesses, we do not discriminate, and will welcome a conversation from any business that is in need.

It’s all about community. Independent small businesses better represent “the community” than other businesses in the local economy. The commercial district of a downtown is the heart of the town; it creates a sense of place and directly affects its quality of life. It is also at the core of an area’s economic vitality, as it keeps more money local. Main Streets emit authenticity, romance, and tradition far better than strip centers or the impersonal, and now decaying, Mall. More so today, people want relationships and experiences that are scaled to them, that comfort and give meaning to our lives. This is the purpose of Main Street, and this is where and why we chose to concentrate our investments.

While we preference Main Street businesses, we do not discriminate, and will welcome a conversation from any business that is in need.

About Us

Grand Illusion Hard Cider

“Run It Like a Rock Star” was founded by Dr. Chad Kimmel in 2021 as a vehicle to help independent businesses stay alive and thrive in this post Pandemic culture. He has identified some time-tested growth strategies that can be immediately implemented for little or no cost, and has assembled a variety of other practices that can be staged over time.

Having spent two decades in Higher Education as a Sociology Professor and Researcher, and the last five planning, launching and growing one of the most popular and recognizable hard cider and

wine bars in Pennsylvania—Grand Illusion Hard Cider in Downtown Carlisle, PA—Chad is uniquely positioned to help independent business owners create and achieve their goals. His related teaching includes undergraduate courses in City & Community, and graduate courses in Business & Society and Leadership & Social Change. He has also authored numerous publications on community related issues. His 2010 grant funded research project on Main Streets in Pennsylvania resulted in a 300-page report, which was presented, at their request, to representatives of the Pennsylvania State Legislature. This yearlong project gave Chad the opportunity to identify those “best practices” used by 61 of Pennsylvania’s strongest Downtowns. He is on the Board of the Downtown Carlisle Association, and has served on boards and committees of some of the most important non-profit organizations in the community.

But outside of his expertise in grant writing—Grand Illusion was one of 31 nationally to win a $15,000 Main Street Hartford Grant—it is Chad’s use of sociology that really sets him apart from other business owners and consultants. Establishing and maintaining a positive work-place culture; demonstrating servant leadership; creating a welcoming sense of place for staff and guests; maximizing the powers of the experience economy; fostering “enlightened hospitality”; branding and marketing that engages the consumer; and knowing how best to package and sell “reactions.” These are just some of the areas that Chad could explore with you and your business.

Grand Illusion Hard Cider

“Run It Like a Rock Star” was founded by Dr. Chad Kimmel in 2021 as a vehicle to help independent businesses stay alive and thrive in this post Pandemic culture. He has identified some time-tested growth strategies that can be immediately implemented for little or no cost, and has assembled a variety of other practices that can be staged over time.

Having spent two decades in Higher Education as a Sociology Professor and Researcher, and the last five planning, launching and growing one of the most popular and recognizable hard cider and wine bars in Pennsylvania—Grand Illusion Hard Cider in Downtown Carlisle, PA—Chad is uniquely positioned to help independent business owners create and achieve their goals. His related teaching includes undergraduate courses in City & Community, and graduate courses in Business & Society and Leadership & Social Change. He has also authored numerous publications on community related issues. His 2010 grant funded research project on Main Streets in Pennsylvania resulted in a 300-page report, which was presented, at their request, to representatives of the Pennsylvania State Legislature. This yearlong project gave Chad the opportunity to identify those “best practices” used by 61 of Pennsylvania’s strongest Downtowns. He is on the Board of the Downtown Carlisle Association, and has served on boards and committees of some of the most important non-profit organizations in the community.

But outside of his expertise in grant writing—Grand Illusion was one of 31 nationally to win a $15,000 Main Street Hartford Grant—it is Chad’s use of sociology that really sets him apart from other business owners and consultants. Establishing and maintaining a positive work-place culture; demonstrating servant leadership; creating a welcoming sense of place for staff and guests; maximizing the powers of the experience economy; fostering “enlightened hospitality”; branding and marketing that engages the consumer; and knowing how best to package and sell “reactions.” These are just some of the areas that Chad could explore with you and your business.

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